City Center: Grand Avenue/Lakeshore area. This area is full of retail stores and restaurants, near downtown’s financial area and Lake Merritt. Stores range from Gap and cell phone stores to boutiques where you can get manicures. The City Center Pedestrian Plaza has outdoor seating, restaurants, shops and cultural events in the summer.


Chinatown: This downtown neighborhood has loads of diverse, pan-Asian stores carrying everything from Chinese healing herbs to fine porcelain. Pacific Renaissance Plaza houses two stories of these eclectic shops. There’s also a small courtyard there where shoppers can take a break and relax.


College Avenue/Rockridge: This area covers about two miles between Oakland and Berkeley. College avenue has a plethora of shops and food spots—gourmet markets, used books, clothing stores. Market Hall, a two-story building with a bakery and plenty of other food options is a popular stop.


Fruitvale: This neighborhood is defined by its largely Hispanic population, whose influence can be seen in the colorful murals that decorate outdoor spaces and festivals on Dia de Los Muertos and Cinco de Mayo. Shoppers can peruse ethnic specialty stores for food, cooking ingredients, and clothing. There are also many ethnic restaurants and taquerias.


Jack London Square: Broadway and Embarcadero. Situated right on the water, this historic area has a wide array of stores, ranging from chain giants like Bed Bath and Beyond to local boutiques. Shoppers can also take a ferry, go to a movie, or get a latte at one of the sidewalk cafes.


Montclair Village: This area is filled with specialty shops, children’s clothing and toy stores, and upscale boutiques. It’s a popular spot for people watching and sipping coffee—there are plenty of benches along main walkway.


Old Oakland Historic District: Between Broadway and Clay. This old Oakland neighborhood has restored Victorian homes, shops, galleries, and Washington Street’s Restaurant Row. It’s also home to the Old Farmer’s Market on Friday mornings.


Piedmont Avenue: This is similar to College Avenue, attracting crowds of shoppers and tourists. Oakland’s famous Fenton’s Creamery is found here, along with vintage and antique stores.


Temescal: This neighborhood has gourmet food shops, delis, chocolate shops, and retail stores. New investment in the neighborhood has attracted increasing numbers of merchants and shoppers in the past few years.